http://www.sorce.co.uk Empowering Business Communities Tue, 17 Jan 2012 13:06:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.sorce.co.uk/2011/11/how-to-write-a-creative-brief-company-profile-part-1-of-5#comment-8 Martyn Green Tue, 17 Jan 2012 13:06:54 +0000 http://www.sorce.co.uk/?p=561#comment-8 Where a company profile has been created in a brief, the likelihood of the design being more accurate is very high indeed. Often projects have continued on the path to layout and design without this information, not knowing who their customer internally is, their profile is important, the way they perceive design. Are 90% of your employees driving for a living, or working in warehouses? It can mean a different user experience. Its usually a costly exercise and often means delays and rework if not relevant! Where a company profile has been created in a brief, the likelihood of the design being more accurate is very high indeed. Often projects have continued on the path to layout and design without this information, not knowing who their customer internally is, their profile is important, the way they perceive design. Are 90% of your employees driving for a living, or working in warehouses? It can mean a different user experience. Its usually a costly exercise and often means delays and rework if not relevant!

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