Getting people to use their intranet has and always will be the biggest challenge for any intranet manager. What is Empty Bar Syndrome? If a bar is empty your natural reaction is to think it’s not very good and not worth entering. However, if a bar has people inside that seem to be enjoying themselves [...]
In my experience you can have a great intranet with plenty of useful and relevant information but if your staff struggle to find what they need it’s virtually useless. Something that clients often ask me is how they can help their staff to find intranet content. After all, one of the reasons for having an [...]
How do you inform your staff about their latest business tool, namely their intranet? Being a marketer the answer is simple. You grab their attention by promoting it in a different and exciting way. In my experience, some of the reasons why intranets aren’t adopted by staff is because they don’t know how to use [...]
As a marketer, I’ve encountered many interesting intranet launch ideas. One concept that particularly appeals to me and that I believe will resonate with your audience is telling your intranet’s story. Of course, one of the main purposes of an intranet is to increase efficiency. However, I believe that if you want to encourage your [...]
When you’re launching your intranet, how it’s promoted will have a direct impact on its successful adoption. As a marketer myself, I frequently refer to the cornerstone of marketing, the 7Ps. Each ‘P’ affects how a product is marketed. In this article I’m going to focus on two ‘P’s in particular, People and Promotion. From [...]
Marketing Co-ordinator
Intranet Consultant
User Experience Architect