With technology such as smart phones and tablets becoming commonplace, an increasing number of people have the ability to access email whilst on the move. Although these technological advances have made it easier to communicate internally, they also bring their own set of problems. Your staff may well find their inboxes getting cluttered with both [...]
How do you inform your staff about their latest business tool, namely their intranet? Being a marketer the answer is simple. You grab their attention by promoting it in a different and exciting way. In my experience, some of the reasons why intranets aren’t adopted by staff is because they don’t know how to use [...]
When you’re launching your intranet, how it’s promoted will have a direct impact on its successful adoption. As a marketer myself, I frequently refer to the cornerstone of marketing, the 7Ps. Each ‘P’ affects how a product is marketed. In this article I’m going to focus on two ‘P’s in particular, People and Promotion. From [...]
Marketing Co-ordinator
Biography
Salma is part of our Marketing team. With several years experience in the software sector, she has extensively written in depth articles on each phase of the implementation journey. A self confessed shopaholic she likes nothing better than pounding the high street pavements.