Author Archives: Mark Underdown

What do you know about your CEO?

Mark Underdown

For many organisations, the CEO can be a remote figurehead that staff have little interaction with.  To help familiarise employees with them, a growing number of CEOs are blogging through their intranet. Once you’ve created a blog it’s important that you consider exactly how you want to engage with staff. With this in mind I [...]

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Who manages your intranet content?

Mark Underdown

A successful intranet is less about the software you use and more about what you do with it. One common challenge that all organisations face is how to manage their intranet content. Within my role I’ve encountered a number of different approaches to content management that companies have opted for. Some of these are:- A [...]

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8 tips for implementing intranet governance

Mark Underdown

It is widely accepted that without governance your intranet is doomed to failure. Occasionally there are exceptions to the rule, but these are typically when a particularly talented individual is leading the intranet and although it’s not called governance, their day to day efforts mimic everything that good governance would deliver. So what is governance [...]

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Why are we obsessed with social?

Mark Underdown

When I say “we” I mean software vendors, intranet managers and intranet experts. It’s been a few years now since intranets allegedly became social but to date there are few successful social intranets – not counting the big tech boys like IBM who have been investing in this for a long time. I think the [...]

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Set yourself some weekly intranet goals

Mark Underdown

Over the years, I have observed that intranet managers often have a tendency to focus their efforts on the long term intranet strategy.  As well as a long term strategy, it’s just as important to aim for some weekly goals. Think of your intranet as a person that needs regular care and attention to flourish. [...]

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