How do you inform your staff about their latest business tool, namely their intranet? Being a marketer the answer is simple. You grab their attention by promoting it in a different and exciting way. In my experience, some of the reasons why intranets aren’t adopted by staff is because they don’t know how to use [...]
As a marketer, I’ve encountered many interesting intranet launch ideas. One concept that particularly appeals to me and that I believe will resonate with your audience is telling your intranet’s story. Of course, one of the main purposes of an intranet is to increase efficiency. However, I believe that if you want to encourage your [...]
When you’re launching your intranet, how it’s promoted will have a direct impact on its successful adoption. As a marketer myself, I frequently refer to the cornerstone of marketing, the 7Ps. Each ‘P’ affects how a product is marketed. In this article I’m going to focus on two ‘P’s in particular, People and Promotion. From [...]
What’s the New Year without resolutions? The advent of a new year often makes us resolve to make changes for the better so why not make some resolutions for your intranet? Whether you want to make adjustments to your current intranet or have a complete overhaul, there are many different issues you can tackle. If [...]
Senior Account Manager
Intranet Consultant
Technical Solutions Director